Pausing and reflecting on the year that has passed and it has dawned on me, I think I started an Instagram business. How in the heck? It's a cliche but, honestly, it has been a blur. Wild Flora Clothing started as three dresses, and I thought I would pop them on Instagram and see if anybody wanted one. Slowly, oh so slowly, people did. I tried to add one design every month, and that seemed to work, until the Mirta skirt, and then everything changed.
The Mirta skirt, for anybody who wasn't following Wild Flora at the time, was an indigo dyed, block printed, button down linen skirt inspired by the work of Mirta at Modern Botanics. Within a month, I had had more orders for that skirt than everything else so far. It was a frantic and all consuming time. I was doing all of the dyeing, printing and sewing myself. I loved that skirt, but *cripes* it kept me busy. That period at the beginning of summer 2016 taught me a lot and has really shaped what Wild Flora has become today. It taught me that Wild Flora Clothing followers care about the craft and the creation of their clothes. They care that the impact on the earth has been minimal. They care that their clothes are made by hand and they understand that that can take time.
In the time that has followed since, Wild Flora Clothing has become a primarily ready-to-wear shop. This has been a good thing, I think. I can take my time in the design and creation of new items, they are only in the shop when they are ready to go and they are ready to go as soon as you place an order. I like that.
I also like the way that the Wild Flora Clothing style has developed in the past twelve months. It feels as though it has become more distinct, more recognisable. There is a lot of me in there, but also a lot of you, as customers and followers. Every time I made a custom order, or had a design enquiry, or read your comments on a new style, it taught me more about the direction that Wild Flora Clothing had to take. Wild Flora Clothing has really become a collaboration between itself and the wonderful ladies who wear it. This is why, although I have a vague idea of where I would like Wild Flora Clothing to be this time next year, I won't really know for sure until I get there.
If you have read this far, thank you. Thank you everybody who ever said a kind thing or gave me a new idea or told one of your friends about Wild Flora Clothing. It all means so much to me, it feeds my soul and it keeps me creating. My dream for Wild Flora Clothing, really, is just to keep going and I do hope you will all come along too.